Once venues have reopened another hurdle is to build consumer confidence to encourage customers to return to your businesses:
- Consumer confidence plummets to Jan 2012 low
- 86% believe there is a depression recession coming
- 89% believe unemployment will rise
YouGov poll, published 4th May 2020
- 85% of consumers worried about long-term financial impacts
CGA, May 2020
- Trade association survey reports reluctance to return to licensed premises is highest as you go up the age brackets
Things you may want to consider:
- Social media videos informing customers of all measures (MotionDen allow you to create 1st video free)
- Transparent policies & risk assessments – on website, on display in premises
- The “theatre of cleaning”
- On-brand signage & messaging
- Cleaning checklists visible to customers
- Host at front door explaining house rules & reassuring
- Brief all staff on all measures so they can field enquiries confidently