There are lots of things venues can do to help promote their business not just leading up to reopening but beyond. Some of these are:

  • Useful messaging to support reopening – government and local level
  • Promotion/signage of safety & hygiene measures:
  • The “theatre of cleaning”
  • On-brand signage & messaging
  • Cleaning checklists visible to customers
  • Social media videos informing customers of all measures (provide software to enable venues to create these, e.g. via the BID? Or MotionDen allow you to create 1st video free)
  • Host at front door explaining house rules & reassuring
  • Brief all staff on all measures so they can field enquiries confidently
  • Inject fun! Print smiles on face masks? Background hubbub noise, mannequins at intermittent tables, dressed by local boutiques?
  • Routes for promotion – e.g. BIDs, apps, local opportunities, Pulling Together, Beer is Here, Brew2You, Barclays tool, etc.

Useful links